Concepted, produced, and directed creative communications strategy and deliverables in service of both internal and client goals. Day-to-day: creative direction, copywriting, brand strategy & development, and client relations.
● Led two large-scale strategic rebranding efforts for mid-size companies: CPS Gumpert --> Ironmark, and TBB Global Logistics --> Nexterus. In both cases I led an in-depth discovery and brand audit phase, developed and vetted new names and strategic positions, collaborated with executive decision-makers to ensure accuracy and effectiveness, developed rollout and implementation guidelines, produced brand messaging, and worked closely with the design team to ensure effective implementation of creative deliverables.
● Led the messaging and communications effort to deliver clarity to R4D, a DC-based nonprofit that works to address particularly challenging issues across the developing world. Worked in concert with internal Chief Communications Officer to provide brand auditing, brand strategy, creative strategy, and brand message development. Worked with design team to translate insights into deliverables.
● Helped bring a new regional brewery, Monument City Brewing, to market. Worked in close partnership with the founders to develop brand positioning, messaging, strategic direction, and creative direction.
● Supported a large, nationwide financial services company (OneMain Financial, previuosly CitiFinancial) through copywriting (direct mail, in-branch, internal) and brand strategy.